GUND is proud to present the GUND Forever Friends Promise, a new way for cuddlers to stay in touch with their plush pals. Registration is fast and easy: 1) Locate the sewn-in tag on your Forever Friend. 2) Scan the QR code on its tag using your smartphone. You`ll be redirected to our Forever Friends Registry site and asked for a few details about your new plush pal. 3) Create an account and register your plush. This unlocks the benefits of the Forever Friends Promise, including the GUND lost and found feature. If it ever gets lost, just reach out - we`ll look up your account information in our registry and will do what we can to get your GUND Forever Friend (or a brand-new one) back in your arms!