Snuffles is back with a brand-new pop of purple color! The newest Snuffles is as cuddly, ultra-soft and marshmallowy as ever, with a fun trending new color for this iconic GUND bear. Snuffles is also softer than ever in its latest bright lavender hue, designed with ultra-plush fabric and a uniquely curved crescent design that lets him look into your eyes with every hug. A classic for over 40 years, Snuffles is an all-time GUND favorite teddy bear and has been made in fun formats and sizes ranging from fluffy 5Ó keychains to classic huggable plush in sizes and colors for everyone. All share this iconic bear`s adorable, timeless design, expression, and curved shape to provide a smile and snuggly comfort wherever you might need it. Snuffles is built to be passed down from generation to generation and features surface-washable construction for hassle-free cleaning that stays soft even after countless kisses, naptime cuddles, and playtime adventures. Appropriate for ages 1 and up. Ships in a protective poly bag. 

• LAVENDER SNUFFLES BEAR: Snuffles, a GUND best-seller for 40 years, is softer than ever and here with a new pop of color! This on-trend teddy bear has bright purple fabric and a unique crescent shape that lets it look into your eyes with every hug.
• SOFT & HUGGABLE: This adorable teddy bear plush toy features surface-washable construction for easy cleaning and is made from a super-soft, premium material that meets our famous GUND quality standards. Snuffles is appropriate for ages 1 and up.
• THE PERFECT GIFT: Our plush dolls, teddy bears (like Snuffles), sensory toys, and stuffed animals make perfect holiday gifts, home decor, and are loved by every generation. GUND collection teddy bears and plushies are perfect for all ages!
• QUALITY CUDDLES: Our award-winning bears and kids toys appeal to animal lovers everywhere, known for unmatched quality and huggable plush designs. From toddler toys to adults of all ages, GUND toys are perfect for play, collecting and cuddling.
• PREMIER PLUSH: As one of America`s first soft toy makers, GUND has crafted unique and classic teddy bears and plush animals for 125 years. Today we proudly carry this legacy and stand by our kids toys, known globally for quality and innovation.